CUSO Shifts into “CU*OverDrive”
Xtend, Inc., a multi-owned cooperative CUSO headquartered in Grand Rapids, Michigan, announced that it plans to roll out a new marketing service later this year in a joint venture with its fellow CUSO CU*Answers. The service, which will carry the CU*Overdrive brand, will be a collaborative effort that combines marketing, consulting, web services, programming, and…