Xtend, Inc., a Grand Rapids, Michigan-based multi-owned cooperative CUSO, has experienced increased web site activity during the past three months. Web site utilization reports indicate that www.xtendcu.com has been averaging over 6,000 page hits per month during the recently completed business quarter, which represents a significant a significant increase over the same period in 2008.
“I believe the increase is tied to several factors”, says Xtend President Scott Collins. “During the past year we have seen steady growth of our shared branching network and the self-service web site is a key component of that brand. We have stepped up our marketing efforts overall, which translates into more credit unions and partners coming to our site to learn more about us. And the new Live Chat service we have deployed on our site and several other business partner sites has generated real-time interactive activity for the first time.” Collins also notes that 2010 initiatives to help credit unions market to and communicate with their members should continue the increased web site activity trend.
The Xtend web site is hosted and managed by the Web Services team at CU*Answers, Inc., a multi-owned CUSO also headquartered in Grand Rapids, Michigan.