Xtend, Inc., a leading Credit Union Service Organization (CUSO), is proud to announce the promotion of Yovani Huerta to Assistant Manager of Contact Center. In this new role, Huerta will oversee the daily operations of the Contact Center while supporting strategic initiatives aimed at enhancing service excellence and operational efficiency. A dedicated member of Xtend…
In light of the CU*Answers Fall update that included a major security upgrade of Multi-Factor Authentication (MFA), Xtend’s Communication Team has created a campaign to help credit unions communicate the change to their members. When credit unions decide to turn on the feature, they should expect an influx of members reaching out for assistance or…
With Multi-Factor Authentication (MFA) becoming a popular topic among credit unions, Xtend is leading this conversation by pushing financial institutions to clean up their data before turning on the feature. In this effort, the Communications Team at Xtend has created an enhanced campaign to help credit unions encourage members to update their information. “The Data…
The Communications team at Xtend is excited to present several new Journey service options now available to clients. Journeys offer a simple solution for credit unions to automate messages to specific audiences easily. From onboarding new members to re-engaging inactive members, Journeys offer ways for credit unions to keep engaged with their members. The Plastics…
For the first time, Xtend recently implemented SEO strategies internally and learned that small tune-ups can catapult a page 15 Google search result to a page 1! Now, when searching Google for “CUSO”, Xtend appears as one of the first results. This was accomplished through adding social links to the home page, or more specifically…
Xtend Data Analytics launched the announcement of their new product, the Data Hygiene Scorecard, on October 30, 2024. With more than ten credit unions already participating in the first week, the new scorecard product is proving to be helpful for the network as its members face changes to both the online and mobile banking log-in…
The Xtend Communications team is pleased to announce a new look to their existing Member Reach Library of emails. The refresh incorporates the most recent email marketing and communication trends with the same topics and points of outreach available to all Xtend Member Reach clients today while allowing for better viewing on most devices. “Helping…
Xtend, Inc., a Credit Union Service Organization (CUSO) located in Grand Rapids, MI, implemented Zendesk, a customer service and support portal, in 2023 with the goal to better serve its network credit unions through organized and streamlined communication strategies. Kimberley Rawl, Xtend’s People Operations and Processing Systems Manager commented that, “The transition from Outlook to…
This year, Xtend Data Analytics has launched a new educational course via the CU*Answers University Course program to walk credit union clients through an entire marketing flow in CU*BASE. Through university course 4.10 – Introduction to CU*BASE Sales and Marketing Tools, Data Analytics walks clients through using dashboards to build target audience lists, using various…
Xtend Data Analytics has upgraded their use of survey communications to include “integrated surveys” within all their survey programs in 2024. Integrated surveys are a way to avoid forcing members to click on a link and fill out a survey in a separate landing page from the communication sent. When surveys are integrated, members can…