Xtend offers free trials and discounts on digital marketing products

Xtend, a Grand Rapids-based Credit Union Service Organization, has announced a 2-month free trial on their Social Media Management portal, and a discounted rate on their OnLine Lead Engine software, OLLE. Xtend’s digital marketing initiative was announced in December 2019 and has continued to expand since being launched in January 2020. “Digital marketing is an […]

Xtend brings on two assistant managers to Contact Center

Cooperative CUSO Xtend recently announced the addition of two assistant managers. Nathan VanPatten and Bryce Weaver are the newest additions to the Xtend leadership team. Nathan VanPatten started with Xtend in 2014. He brings a wealth of knowledge and experience to the team. Nathan has served in many roles throughout his tenure. From call center […]

RVA Financial FCU becomes the newest owner of CUSO Xtend

Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that it has added another credit union owner. RVA Financial (10K members, $72M assets), which is based in Richmond, VA, will join the group of 80 owners who each share equal parts of ownership in Xtend. “RVA is an active client, user and advocator for […]

Xtend offers free trials and discounts on digital marketing products

Xtend, a Grand Rapids-based Credit Union Service Organization, has announced a 2-month free trial on their social media management portal, and a discounted rate on their online lead engine software, OLLE. Xtend’s digital marketing initiative was announced in December 2019 and has continued to expand since being launched in January 2020. “Digital marketing is an […]

KALSEE partners with Xtend Data Analytics to reduce loan attrition through Losing the Love initiative

KALSEE Credit Union approached Xtend with a unique request during the middle of the COVID-19 pandemic: asking to help them improve their loan attrition rate. Xtend Data Analytics took up the challenge and put together a customized “Losing the Love” initiative to reach out to members with aging, recently paid off, and low balance auto […]

Xtend Data Analytics launches new marketing support services

Xtend Data Analytics launched new products in August focusing on supporting credit union marketing, management, and data analysis teams. Custom Marketing Analysis is a flexible study of marketing effectiveness. The credit union chooses every detail of the study before it is performed by Xtend Data Analytics. This can include studying the impact of a recent […]

Xtend partners with First Financial Credit Union on social media marketing

Xtend, a Grand Rapids-based credit union service organization, has announced its partnership with First Financial Credit Union of Chicago, Illinois, on social media marketing. In May 2020, Xtend announced a new Social Media Management product that allows Xtend and their partners to team up in a collaborative effort to design, create, implement, and report on […]

Michigan Legacy Credit Union to offer Xtended contact center and chat support hours

Michigan Legacy Credit Union, based in Pontiac, MI, joined the Xtend Web Chat Support client list as well as expanded the supported hours of their inbound contact center hours. The credit union members will benefit from live support both online and over the phone weeknights until 11:00 PM ET. “By expanding these hours of support, […]

Xtend Scorecards answer big questions for credit union call centers

Interest in Xtend’s Scorecard products has increased during the COVID-19 period, with eight scorecards completed between May and June. Most popular is the Xtend Call Center scorecard, which analyze credit union phone interactions with members. The Xtend team reviews “wrap up” codes in the CU*BASE® core processing platform, which are used at the end of […]