Xtend, a Grand Rapids-based Credit Union Service Organization, has announced a 2-month free trial on their social media management portal, and a discounted rate on their online lead engine software, OLLE. Xtend’s digital marketing initiative was announced in December 2019 and has continued to expand since being launched in January 2020. “Digital marketing is an…
KALSEE Credit Union approached Xtend with a unique request during the middle of the COVID-19 pandemic: asking to help them improve their loan attrition rate. Xtend Data Analytics took up the challenge and put together a customized “Losing the Love” initiative to reach out to members with aging, recently paid off, and low balance auto…
Xtend Data Analytics launched new products in August focusing on supporting credit union marketing, management, and data analysis teams. Custom Marketing Analysis is a flexible study of marketing effectiveness. The credit union chooses every detail of the study before it is performed by Xtend Data Analytics. This can include studying the impact of a recent…
Xtend, a Grand Rapids-based credit union service organization, has announced its partnership with First Financial Credit Union of Chicago, Illinois, on social media marketing. In May 2020, Xtend announced a new Social Media Management product that allows Xtend and their partners to team up in a collaborative effort to design, create, implement, and report on…
Xtend Data Analytics launched two new products in August. Both products focus on using the Wrap Up Codes tool in the CU*BASE® core processing platform, which are used to summarize interactions at the end of phone calls. Know Why Your Members Call takes a deep dive into existing wrap up code data to summarize what…
Michigan Legacy Credit Union, based in Pontiac, MI, joined the Xtend Web Chat Support client list as well as expanded the supported hours of their inbound contact center hours. The credit union members will benefit from live support both online and over the phone weeknights until 11:00 PM ET. “By expanding these hours of support,…
Interest in Xtend’s Scorecard products has increased during the COVID-19 period, with eight scorecards completed between May and June. Most popular is the Xtend Call Center scorecard, which analyze credit union phone interactions with members. The Xtend team reviews “wrap up” codes in the CU*BASE® core processing platform, which are used at the end of…
Xtend, a Grand Rapids, Michigan-based Credit Union Service Organization, has announced the launch of its social media management service on May 4, 2020. Social Media Management will allow credit unions to connect their Facebook, Twitter, and Instagram accounts in one single-sign on portal. This portal provides various features like post scheduling calendars, social listening tools,…
Xtend’s Bookkeeping team announced record volumes in their stand-in days processed for credit unions during this holiday season. During the month of December, Xtend stood in for a total of 92 days for 27 credit unions, which is an increase from 69 days of stand-in for 25 credit unions in December 2018. Xtend’s stand-in services…
Xtend, a Grand Rapids-based CUSO, recently announced the creation of two new positions for the organization: Vice President of Accounting and Vice President of Business Development. Danielle O’Connor, an eleven-year veteran of the CUSO, has been promoted to the role of VP of Accounting. O’Connor started her career at Xtend as a bookkeeper and has…