Shared resource services CUSO, Xtend, welcomed its newest owner, Kalsee Credit Union. Kalsee is based in Kalamazoo, MI and lead by CEO Matt Lahman. This is the 14th new owner for Xtend in the 2021 fiscal year. “Over the past ten years I cannot think of a year when we brought on fourteen new owners—I…
The Xtend Communications Team is set to make another record year in running campaigns on behalf of credit unions, hosting more campaigns this year than any other. Not only is Xtend on track to launch more campaigns than years past, but the Communications team has also offered a wider variety of campaign solutions than ever…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced the newest board approved owner, Isabella Community Credit Union located in Mount Pleasant, MI. Isabella Community Credit Union (13,381 members, $179M assets), will join the group of 90 owners who each share equal parts of ownership in Xtend. Per Xtend bylaws, each credit union owner…
Xtend Communications is promoting a free two-month trial of their social media management software to help credit unions manage their social media strategies and accounts. The social media portal allows credit unions the ability to access all their social media accounts in one place to allow for more efficient ways to post and respond to…
Xtend Communications, along with Xtend Data Analytics, completed their quarterly recap of marketing campaigns that they have created and launched for credit unions. This recap utilized data from all credit unions who have worked with Xtend on a marketing campaign. In the first quarter of 2021, Xtend has reached over 100,000 memberships through their RevGen…
Xtend Communications launched a marketing service focused on speed of execution: Quick Pick campaigns. Quick Pick campaigns were created based on credit unions’ need for quick turnarounds on simple marketing campaigns. Each campaign includes HTML emails and online banking messages sent to a custom target audience in a turnaround time of only 2-3 business days.…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, is excited to announce the launch of Quick Pick campaigns. While Xtend’s RevGen and Multi-Channel campaigns have been an excellent resource for credit unions as an arm of their marketing, a demand for a cost-effective product offering a quicker turn around has brought about the creation…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, celebrated a successful year of campaign management in 2020, and is pleased to see the momentum continue as they march through 2021. Xtend completed a total of 121 campaigns with outreach expanding to over 660K members through email and 20K outbound calls made; resulting in nearly…
Xtend Data Analytics launched Losing the Love for RVA Financial Federal Credit Union on March 4, 2021, making them the fourth client to launch the service with Xtend since October 2020. Xtend has also recently launched this marketing program for TruChoice Federal Credit Union, KALSEE Credit Union, and River Valley Credit Union. Losing the Love…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced last week that the board has approved an impressive ten new owners of the CUSO. The new owners support a combined membership of over 73,000 and $815 million in total assets. These credit unions will join the existing group of eighty owners who each share…