Xtend, a shared resource CUSO, continued its trend of adding new owners as it announced eleven credit unions had purchased stock since October. This puts the CUSO at 103 owners, and 24 new owners in the past year. The new owners include: ANECA FCU (Shreveport, LA), Chief Financial Credit Union (Rochester Hills, MI), Circle FCU…
Xtend Data Analytics is launching a new product on Friday, December 3rd, 2021: The Losing the Love Scorecard. This short analysis will provide clients with a two-page PDF that offers insight into recently closed memberships and currently disengaging members, before providing clients with two recommended action items they can take based off the data studied.…
Xtend Data Analytics launched Losing the Love for Public Service Credit Union, making this Xtend’s first Losing the Love launch of the 2022 fiscal year, starting in October. Public Service is the eleventh client to join the service. Losing the Love is a program that focuses on improving member retention and engagement, with a total…
Shared resource services CUSO, Xtend, welcomed its newest owner, Kalsee Credit Union. Kalsee is based in Kalamazoo, MI and lead by CEO Matt Lahman. This is the 14th new owner for Xtend in the 2021 fiscal year. “Over the past ten years I cannot think of a year when we brought on fourteen new owners—I…
The Xtend Communications Team is set to make another record year in running campaigns on behalf of credit unions, hosting more campaigns this year than any other. Not only is Xtend on track to launch more campaigns than years past, but the Communications team has also offered a wider variety of campaign solutions than ever…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced the newest board approved owner, Isabella Community Credit Union located in Mount Pleasant, MI. Isabella Community Credit Union (13,381 members, $179M assets), will join the group of 90 owners who each share equal parts of ownership in Xtend. Per Xtend bylaws, each credit union owner…
Xtend Communications is promoting a free two-month trial of their social media management software to help credit unions manage their social media strategies and accounts. The social media portal allows credit unions the ability to access all their social media accounts in one place to allow for more efficient ways to post and respond to…
Xtend Communications, along with Xtend Data Analytics, completed their quarterly recap of marketing campaigns that they have created and launched for credit unions. This recap utilized data from all credit unions who have worked with Xtend on a marketing campaign. In the first quarter of 2021, Xtend has reached over 100,000 memberships through their RevGen…
Xtend Communications launched a marketing service focused on speed of execution: Quick Pick campaigns. Quick Pick campaigns were created based on credit unions’ need for quick turnarounds on simple marketing campaigns. Each campaign includes HTML emails and online banking messages sent to a custom target audience in a turnaround time of only 2-3 business days.…
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, is excited to announce the launch of Quick Pick campaigns. While Xtend’s RevGen and Multi-Channel campaigns have been an excellent resource for credit unions as an arm of their marketing, a demand for a cost-effective product offering a quicker turn around has brought about the creation…