Xtend Data Analytics launched Losing the Love for Isabella Community Credit Union, making this Xtend’s first Losing the Love in 2023. Isabella is the twelfth client to join the service, and the first client to pioneer Xtend’s new target audiences under the service.

Losing the Love is a program that focuses on improving member retention and engagement, with a total of 10 topics that focus on a variety of topics including self-service usage, sub-account closure rates, card usage, and more. Xtend harnesses the power of data to reach out to disengaged members through HTML emails and surveys, allowing credit unions to recapture the love of their members before they are gone.

“ICCU is excited to utilize the Losing the Love program offered by Xtend. This program allows us to gather data, identify disengaged members and create communications to those individuals. These communications will be used to retain and improve the relationship between the member and ICCU. It has been a pleasure working with Sarah Ashby and the Xtend team. We look forward to working with them in the future.” – Nicole Mozurkewich, Marketing Director

Losing the Love is currently available on the Xtend website. Contact the Xtend Team at info@xtendcu.com or 800-327-3478 for more information.