Xtend Partners with CU*Answers in Data Analytics
Xtend, a Grand Rapids-based credit union service organization, has partnered with cooperative CUSO CU*Answers to develop a resource for marketing data analytics. CU*Answers’ newly developed Asterisk Intelligence team works to interpret client data for insights and opportunity. Xtend’s new analyst will be partnering with the Asterisk Intelligence team, primarily managing marketing opportunities for credit unions.…