Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that Texas-based FI-Mobile, LLC has become the first participant in its Premier Partner program. According to Xtend President Scott Collins, the CUSO started the new program “to re-enforce our commitment to the business plans of our strategic partners through joint marketing and business development activities.”
Collins noted, “Over the past six months, our two teams have been brainstorming about how we can bring our collective value propositions to a wider audience of financial institutions. From an Xtend perspective, having FI-Mobile step forward to become our first Premier Partner was a validation that we had become a trusted execution partner. I look forward to their participation in our annual Stockholder events in June, and also introducing several joint initiatives to our owners at that time.”