CUSO Completes Its Largest Outbound Campaign Ever
Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, recently completed its largest ever member outreach call project. The 9-month campaign, which was sponsored by its partner CU*Answers, Inc. (also a Grand Rapids-based CUSO), provided nearly 25,000 targeted outbound calls to members of the 59 credit unions that participated in the project.