Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that it would begin marketing mobile shopping solutions from Relevant Solutions, the Castle Rock, Colorado-based mobile engagement and marketing firm. The two firms recently co-hosted a web conference event to introduce the partnership and drive awareness of new mobile shopping solutions. Several follow on events are planned over the next two months.

“This partnership is the culmination of several months of strategic planning on both sides,” said Xtend President Scott Collins. “When Jim (Relevant Solutions CEO James Peil) and I first met this spring, we both felt that we could deliver something special to our mid-market credit unions as they built their mobile app stores. This solution brings mobile-ready offers from more than 1,000 national retailers to both members and non-members. By engaging their members earlier in the buying cycle, we were confident our joint solution could help keep the credit union brand top-of-mind for their growing mobile user communities.”

“Our partnership with Relevant Solutions offers multiple solutions for the credit union,” Collins continued, “including a generic app we call Xclusive Savings and a custom brand if the credit union wants to have some fun by customizing their own app. Both solutions provide an entry point for the credit union to expand their local merchant relationships in addition to the national retailers.”

Collins concluded, “We have several beta projects underway and many more that are getting queued up, which we believe validates we have a winner for our companies and our credit unions.”