A product rebranding launch was successfully completed recently for CU*Answers, a 100% credit union-owned cooperative CUSO. The powerful, browser-based performance tracker and analytics engine formerly called My CU Today is now known as Analytics Booth – www.analyticsbooth.com.

The branding change was a multi-team effort directed by CU*Answers’ Asterisk Intelligence and Analytics Product Development teams. Josh Peacock, Assistant Manager of Analytics and Business Development, said: “We’ve tracked the rollout of the rebranded product over the last two weeks and we are proud to have completed the effort with zero reported issues across our network. This brand change positions us well for future feature development, and brings focus onto the heart of the product – analytics.”

Keegan Daniel leads the Asterisk Intelligence team and added: “Analytics Booth is one of our most popular analytics tools and caters to all types of data audiences. Automatic alerts can bring data directly to email inboxes, or users can explore historical performance with interactive dashboards and trend graphing. Most recently, interest has been high for setting up credit union boards with Analytics Booth to view performance and financials digitally.”

More than 120 credit unions use Analytics Booth today, with over 10,000 email alerts per month across all users. 70+ data points are tracked daily for credit union executives, staff, and boards of directors.

CU*Answers is invested in education and action on data analysis. In addition to the stand-alone Analytics Booth product, they provide 80+ easy-to-use dashboards within its core system covering a wide range of the data available to each credit union on CU*BASE® today. Topics covered include: loan portfolio review, collections management, EFT portfolio review, money movement analysis, account/member retention, sales tracking, credit score trending, and more.

For any questions regarding Analytics Booth or data strategies at CU*Answers, please contact Josh Peacock, Assistant Manager of Analytics and Business Development, or Keegan Daniel, Vice President of Professional Services.