Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, and Seattle, WA-based ZipWhip Inc. hosted a series of events this past week to introduce their new partnership and expose Xtend client credit unions to ZipWhip’s flagship 2-way cloud texting product. A series of face-to-face and web conference events over a three-day period was attended by more than thirty credit unions.

“We were excited to bring our new partners to Michigan for the first time,” said Scott Collins, Xtend president. “Not only do they have an industry-leading solution for deploying 2-way texting for our credit unions, they also exhibit the same collaborative spirit that our CUSO encourages from our strategic partners. Early feedback from those in attendance has been overwhelmingly positive, with a refreshing amount of ‘I didn’t know that was possible’ mixed in. I would be surprised if we didn’t have a large number of new ZipWhip deployments in place by the holidays.”

Mark Johnson, director of credit union sales for ZipWhip, was the key presenter at each of the events. “Mark’s willingness to spend a few days in Michigan with our customer-owners and training our internal team reinforces for me we have selected a great partner with a great solution,” added Collins.