Michigan CUSO Enters 10th Year

Xtend, Inc., a Grand Rapids, Michigan-based multi-owned cooperative CUSO, recently entered its tenth year in business.  The company, which was started by a group of twelve credit unions near the end of 2002, has experienced consistent growth throughout that ten-year period, and now serves more than 150 clients nationally. 

While this is a significant milestone for the company, Xtend President Scott Collins says that it will be “business as usual” throughout the year.  “Outside of a few small celebrations with our owners and staff as the year plays out, I do not foresee a whole lot of pomp and circumstance in preparation for our tenth anniversary in December,” he notes.  “While I don’t mean to downplay our accomplishments that have gotten us to this point – we have been on a great run and ten years of consistent growth speaks volumes – there is still a tremendous amount of work to be done for our partners, especially those that are struggling to maintain a positive bottom line.  The past nine years has positioned us to act as a catalyst for our credit union partners to drive much needed revenue, and that is where our resources will be focused.”

Collins continues, “But once we execute a successful business plan this year, I am sure that we will light a few candles.”