Member Communication Business Continues to Expands

Xtend, Inc., a multi-owned cooperative CUSO headquartered in Grand Rapids, Michigan, announces that it has added six credit unions to its member communication client base. The new client implementations have been completed over the past 45 days, and each leverages the credit unions use of the CU*BASE core data processing from CU*Answers, Inc. Xtend offers targeted member communications using multiple channels Email and home banking messages through its Member Reach brand, and outbound member contact services through agents in its Xtension call center.

Julie Gessner, Manager of Communication Services, leads the implementation team for the CUSO. “During the past two months we have seen an increase in demand for both of our key member communication offerings Member Reach and Xtension. We are especially excited that our newest six clients are from five different states, have membership sizes ranging from 3,000 to 15,000 members, and asset sizes between $17 million and $107 million. Our goal is provide services that are affordable and effective for credit unions of all sizes, and this latest group of new partners validates that we are on the right track.”

Forty-five credit unions and several CUSOs currently utilize communication services from Xtend.

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