Lender*VP, a division of cooperative CUSO CU*Answers, announced that over fifty credit unions are now participating in its credit score soft pull program. Participating credit unions are finding that the service offers two primary benefits: stronger statistical analysis at the credit union level and more effective interactions at the member level.

Pete Winninger, VP of Professional Services and manager of Lender*VP said: “At a high level, pulling in current credit scores for the entire membership allows the analytical tools within the CU*BASE^® core platform to really shine. Clients can begin trending CU-wide scores to see how the entire membership is shifting. When you get down to the member level, those current scores help the credit union offer more competitive rates and identify new pools of potential loan applicants.”

Credit score analysis continues to be a focus of development in CU*BASE. CU*Answers delivers several dashboards to assist in credit score analysis deep dive which examine members’ credit scores and help to identify trends. Lender*VP is committed to championing more integration of credit scores into CU*BASE analysis features such as the display of credit scores to members via It’s Me 247 Online Banking. Credit unions interested in learning more about pulling soft credit scores can visit the CU*Answers website.