CUSO Launches New e-Communication Service

Xtend, Inc., a Grand Rapids, Michigan-based multi-owned cooperative CUSO, announces today that it has launched its E-Info member communication service for three beta credit unions. The launch culminated development work by teams from two CUSOs: Xtend and CU*Answers. The It’s Me 247 home banking and Web Services development teams from CU*Answers worked closely with the Member Reach team from Xtend to take E-Info from concept to reality.

“Very simply put, E-Info is the delivery of content to e-statement members that comes as close as possible to content that is delivered to members inside their statement envelopes,” says Xtend President Scott Collins. “Many members have embraced electronic statements and newsletters as their preferred correspondence with their credit union. We are taking that a step further by presenting marketing content to the member on their way to view their e-statements, similar to tri-folds and hard-copy newsletters stuffed inside the envelopes with printed statements.”

The service is offered in two different forms. The first is what the CUSO calls In Your Face – the enewsletter or marketing piece is presented to the member when they click to view their e-statement. The second is being called a Teaser because the member is presented with a pop-up window after selecting the e-statement link and can click the banner for the full collateral piece. Collins believes that both formats will be popular with credit unions and members. He notes, “Electronic members are used to being marketed to in a different way and our credit union partners are excited about reaching them in as many ways as possible. Its up to the credit union to decide whether it’s In Your Face or Teaser will be most effective for their marketing plan.”

Participating in this initial release are First Trust Credit Union (Michigan City, IN), Focus Credit Union (Wauwatosa, WI), and Western Districts Members Credit Union (Grand Rapids, MI).

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