On June 21st, Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, welcomed over one hundred credit union professionals to its 14th Annual Stockholder Meeting. The meeting, which was open to not only customer-owners, but also clients and visitors, was the largest event that the CUSO had ever hosted. This year’s event was held at the JW Marriott Hotel and Conference Center in Grand Rapids for the fourth consecutive year.

The event began with an informational session co-hosted by President Scott Collins, and Liz Winninger, Xtend’s Manager of Business Development, Sales and Marketing. The session, called “No Lead Left Behind,” was designed to inspire the credit union audience to increase their lead generation activities, engage those leads in a timely manner and track them more effectively.

“It has always been a privilege for our CUSO to kick off this two-week celebration of our owners and the credit unions we serve alongside our peers in the cuasterisk.com network,” said Collins. “This year’s event was our biggest ever, and the feedback we are hearing is telling us it was also our best. It not only gives us a great opportunity to brainstorm with a focus group of our customer-owners, it also allows us to plant seeds in ways they can increase their lead generation and fulfillment efforts. And Liz Winniger did an excellent job positioning ways to leverage our CUSO resources in those efforts.”

Collins concluded, “It was an exciting couple of days, and we get to do it all over again for our partners at CU*Northwest at their annual conference in Spokane this week.”