With the first three months of its 2013 fiscal campaign complete, Xtend, Inc., the Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced that sales for the quarter were slightly ahead of projection, fueled by increasing demand for its back office, compliance monitoring and contact center brands.

“Coming off a record performance during our 2012 fiscal campaign, we were cautiously optimistic about getting out of the gate fast in 2013,” said Xtend President Scott Collins.  “To be ahead of budget on both the sales and expense side of the ledger puts us in a solid position as we track toward mid-year, and we couldn’t be happier.”

Collins attributes the CUSO’s value proposition continues to its continued success with credit unions, particularly in the mid-market.  “Our goal is to continue to foster an environment where credit unions can share resources effectively without turning their balance sheets upside down, and our metrics are telling us that we are on the right track.  An increase in sales is certainly an important metric, but we are just as proud of the fact that we serve credit unions ranging from start-up to very large.  Many of these partners have either been shut out of market opportunities based on demographics or resource limitations, and our job is to help them ‘get after it’.  The increase in demand for our services, particularly those that focus on revenue generation, makes me bullish that we are having a positive effect on the business plans of our customer-owners.”