CU*BASE Tracking Member Participation

CU*Answers announced that for clients utilizing its CU*BASE processing system, it’s Tiered Member Services feature designed to closely track member relationships and participation incorporates an online database tool for instantly reviewing average Services Per Member and Products Per Member for a rolling 12-month period.

They said a key goal in reviewing this data is to be able to better track member trends across several months, in order to better determine how internal credit union cross sales efforts may be progressing.

CU*Answers said the tool incorporates several data sort capabilities, including sorting data by branch, desired month, and employee opening each account. CU*Answers said an added benefit includes providing clients another meaningful education tool for better training branch personnel for how one branch may be performing as compared to another, and cross sales strategies employed for achieving various success standards.

CU*Answers further stated that several credit union CEO’s had already commented on how this tool has already improved overall staff efficiency and consistence for how cross sales processes are initiated, but had also created “friendly” competition amongst branches for achieving higher levels. Another benefit is that this “sampling” tool is being used to gain a list of a credit union’s top participating members, and then perform various research as to how these memberships were handled, to help determine a pattern that might be helpful when working with other members.