A new focus for the online member experience and a new way for credit unions to think about online banking.

In a special Valentine’s Day greeting CU*Answers announced It’s Me 247, a bold new online banking platform, to their clients. It’s Me 247 online banking is a member-centric initiative that provides a new way of marketing services to members, a new way to bank online and a conduit to personalize services to members. It’s Me 247 gives CU*Answers clients the edge in identifying online branching and networking opportunities and will create new targeted avenues of member value.

“Our world is enamored with the idea that the vendors and service firms they choose are paying attention to who they are,” explains CU*Answers CEO Randy Karnes. Marketers are moving across the divide and now focusing their efforts so that when consumers look at their options, they see themselves in the solution. It’s personal to the consumer. It’s tailored to the consumer. And the solution will change as the consumer changes throughout their life.”

It’s Me 247 is scheduled to go live on October 1, 2007. As a resource to help clients learn about It’s Me 247 online banking and to help them in telling their members about It’s Me 247, CU*Answers introduced a new web site www.itsme247.cuanswers.com.

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