CU*Answers, a 100% credit union owned CUSO, headquartered in Grand Rapids Michigan, recently announced winners of the July Walking in the Members’ Shoes initiative. Designed to encourage CU*Answers staff to use the products and services they offer to credit unions, the unique recognition program awarded $275 in July to five associates. Since January 2015 program organizers report having awarded staff a total of $1,925.

“Beyond the CU*BASE^® core platform, our CUSO provides a wide variety of self-service products to credit union clients,” said EVP of Sales, Scott Page. “And as many of us are members at credit unions within our network, we have an opportunity to act like a member and to use all the features of those self-service products. By doing so, we gain not only valuable insight on how we can improve our products, but gain a better knowledge to assist our client credit unions,” Page added.

The program works by encouraging staff to use services like online and mobile banking, and then to document their experience on an internal website designed by the CU*Answers Web Services team. An added benefit is the sense of community and ownership received as well as educational benefits experienced through the real life application of the products.

For more information on Walking in the Member’s Shoes contact David Damstra, Vice President of Marketing and Creative Services Director at 800-327-3478 x207 or check us out online at www.cuanswers.com.