CU*Answers Rolls-out Promotional Campaign Software

West Michigan-based credit union data processor, CU*Answers, has provided a new, easy-to-use promotional campaign software for credit union marketing teams to configure their own promo campaigns.

CU*Answers said that this new software is useful for things such as promoting usage of It’s Me 247 online banking, and would allow credit unions to define promotional periods and targeted marketing messages to encourage members to use this service.  This is useful because credit union members are able to explore and use online banking during the trial period, without having to contact credit union staff to gain access.  Other benefits included with the software are the abilities to print reports and create a database file of members to send targeted electronic messages, and to carefully select members (exclude for example, members without an email address) to included in the campaign.

For more information on this exciting new feature, and other resources for It’s Me 247, access the It’s Me 247 Reference Resource Page at

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