CU*Answers has opened an online store for its Internet Retailer Support Center, a new support desk for credit unions looking to expand their virtual channel marketplace. In the online store, credit unions can purchase CU*Answers-developed products such as customizable mobile banking apps that will help them meet their members’ needs not just as a credit union, but as an online retailer.

The new online store, which mirrors other online stores with a shopping cart feature and the ability to pay with a credit card, helps CU*Answers client credit unions develop data intelligence assets to fuel their credit union activities on the Internet. Services available for purchase in the online store include customized branding for online and mobile banking, CU*Answers’ hybrid mobile app, and the new member application process, to name a few. The store is just another example of an innovative solution that CU*Answers is developing to help credit unions stay fresh and relevant to their membership base.

“The reasons for creating this new site were two fold,” said Randy Karnes, CU*Answers CEO. “First, it facilitates the process clients go through to request select services from CU*Answers relating to digital strategies. Ordering is easy and the process is transparent. Secondly, we’re walking the talk and showing credit unions that it’s possible to become an Internet retailer; credit unions should be considering this site as a model for how they might create or convert their own websites to serve as a retail space catering to their members.”