At its recent annual Leadership Conference, the CU*Answers CUSO announced a new program for helping credit unions market services to members, by giving away a marketing kit, valued at over $100, to conference participants. The first Grand Opening Kit focused on the new It’s Me 247 Mobile Text Banking, and marks the beginning of a new initiative through CU*Answers Collaborative Marketing that will supply free materials to credit unions on a quarterly basis, on various member products and services.

The theme of “Every Day is a Grand Opening” launched at the Leadership Conference is intended to boost attention to maintaining a spirit of new beginnings every day, a passion for telling the credit union story over and over, and a commitment to putting the “party” in day-to-day business. The CUSO believes that adopting this philosophy naturally raises the bar for everyone and can lead to a culture that is a strong competitive advantage for credit unions everywhere.