CU*Answers, a 100% credit union-owned cooperative CUSO, recently announced the winners of its second Share & Win contest. Credit unions participating in CU*Answers’ quarterly service enrollment contest for members were encouraged to demonstrate how they were promoting the contest for a chance to guarantee a member from their credit union a prize. San Antonio Citizens Federal Credit Union and Peninsula Federal Credit Union were the chosen winners out of the seventeen credit unions that submitted entries. Both credit unions best demonstrated their creativity in promoting the email address contest to increase member email addresses on file, and won a drone guaranteeing their credit union a winning member.
Credit unions were asked to share photos and ideas of how they promoted email address marketing materials on their website, social media, emails, in their lobbies, etc. Janelle Krupa, Marketing and Creative Services Administrator at CU*Answers stated: “In hopes to encourage credit unions to think creatively and increase members’ awareness of products and services we will continue to put on the Share & Win contest for our credit union clients. Not only does this contest allow credit unions another chance to give away a great prize, but they are participating in being a cooperative and sharing their ideas with one another.” To view all submissions, visit the CU*Answers Marketing website.
CU*Answers plans to run a Share & Win contest each quarter and encourages credit unions to participate in the remaining contests for 2017.