CU*Answers, the 100% credit-union owned cooperative, recently announced the winner of its 2016 Mobile Banking contest. As part of CU*OverDrive, the CUSO’s low maintenance marketing package for credit unions, contests are run quarterly for two consecutive months as a way of gathering member email addresses or increasing enrollment in credit union services such as e-statements, bill pay, and debit cards. Contest enrollment is free to all CU*Answers credit unions with an optional full collateral print package for an additional charge. The contest prize is supplied by CU*Answers, however, credit unions may purchase an exclusive prize to ensure their credit union has a winner.

A member of Muskegon Co-op Federal Credit Union in Muskegon, Michigan was the chosen contest winner of an Xbox One with Kinect in the most recent contest, selected by a random drawing of entries from 61 participating credit unions. The contest resulted in an overall 6.63% increase in the number of members logging in to It’s Me 247 Mobile Web Banking during the contest period of January and February compared to the two months prior to the contest.

For more information on upcoming contests, including the schedule, visit the CU*Answers Marketing website: http://marketing.cuanswers.com/cuoverdrive2016/.