CU*Answers, a 100% credit union-owned cooperative CUSO, recently announced the winner of its 2017 Mobile Banking contest. CU*Answers contests are run quarterly for two consecutive months as a way of gathering member email addresses or increasing enrollment in credit union services such as e-statements, bill pay, and debit cards. Contest enrollment is free to all CU*Answers client credit unions and offers a full electronic marketing package available for download. The contest prize is supplied by CU*Answers, however, credit unions have the opportunity to purchase an exclusive prize to ensure their credit union has a winning member.

A member from Thornapple Credit Union in Hastings, Michigan is the winner of a new Apple Watch in the most recent Mobile Banking contest. The member was selected by a random drawing of entries from 90 participating credit unions. The collaborative contest resulted in an overall 7.88% increase in the number of members logging in to It’s Me 247 Mobile Web Banking during the contest period of January and February compared to the 2 months prior to the contest.

The two winning credit unions of CU*Answers’ Share & Win contest had members selected as well. A member from Service 1 Federal Credit Union and Bay Area Credit Union will also receive a new Apple Watch.

Contest enrollment for 2017 will remain open all year, CU*Answers encourages all credit unions to participate in the remaining contests. For more information, visit CU*Answers’ Marketing website.