CU*Answers, the credit-union owned cooperative, recently announced the winner of its 2015 Debit Card contest. As part of CU*Overdrive, the CUSO’s low maintenance marketing package for credit unions, contests are run quarterly for two consecutive months as a way of gathering member email addresses or increasing enrollment in credit union services such as e-statements, bill pay, and debit cards. Contest enrollment is free to all CU*Answers credit unions with an optional full collateral print package for an additional charge. The contest prize is supplied by CU*Answers, however, credit unions may purchase an exclusive prize to ensure their credit union has a winner.

A member of PrimeSource Credit Union in Spokane, Washington was the winner of an Apple iPad^© Mini in the most recent contest. The member was selected by a random drawing of entries from 56 participating credit unions. The contest added an overall increase of 1.31% in signature-based transactions when compared to the 2 months prior to the contest.

For more information on upcoming contests, including the schedule, visit the CU*Answers Marketing website: http://marketing.cuanswers.com/cuoverdrive/2016/.