CU*Answers Announces Collaborative Member Appreciation Campaign

CU*Answers, a West Michigan-based CUSO announces its newest collaborative marketing effort for CU*BASE clients, this one focusing on showing appreciation to credit union members for their business.

This collaborative marketing campaign promotes the benefits of credit union membership, and is designed to reassure members that their financial business is in good hands. According to CU*Answers, this simple message is more important than ever in today’s tough economic environment.

Benefits to participating in this promotion include pre-designed marketing materials with significantly reduced printing costs resulting from combining orders of participating credit unions. Statement inserts, web snippets, and posters are available for this promotion. The CUSO offers “budget sensitive professional marketing” to its credit unions, to enable institutions in growing membership base and fostering full-service relationships.

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