CU*Answers, the 100% credit union-owned, data processing CUSO announced that its recently developed Credit Score History dashboard on the CU*BASE^® core platform was too valuable to leave as a standalone research tool. Given the power it grants credit unions in developing their strategic plan, the tool can be now be combined with other analytical dashboards to strengthen each credit union’s ability to design marketing programs.

CU*BASE comes standard with a wide variety of analytical tools and dashboards that can be used to create population segments based on activity, products, services, and more. Now, before acting on the information found (such as where members are shopping or whether they’re enrolled in bill pay), the credit union can take that population segment and view their credit score history to see how their scores are trending as a group.

A CU*Answers spokesperson added, “Credit unions have access to such a wide variety of data on their members, but so many are forced to look outside their core processor to get meaningful analysis. We’re working hard to put those same capabilities directly in our core platform and at no additional cost to our credit unions—we’re just making it easier and cheaper to use the data they own.”