CU*Answers, the West Michigan-based data processing cooperative CUSO, is making it easy for credit unions to acquire custom branded online banking services. Credit unions using the CUSO’s It’s Me 247 Online Banking solution have a variety of options to customize their experience, allowing them to take advantage of the expanding portfolio of self-service channel products while still maintaining their credit union identity in the community.

While credit unions have for years had the option to custom brand their It’s Me 247 Online Banking experience, CU*Answers has recently gone further to give credit unions more options and with more online services.

Scott Page, CU*Answers EVP said: “Credit unions no longer want to sacrifice their identity within the community when adding online services. Having generically branded tools breaks the credit union experience for members. Having differently branded services for everything the credit union wants to offer makes the whole member experience feel piecemeal. And with our growing number of homegrown services including recently added integrated bill pay and a free mobile app, credit unions no longer have to sacrifice that identity. Rather than marketing online banking as It’s Me 247, credit unions can brand online banking with their own logo, create a unique color scheme, upload custom photo albums, and add personalized social media links to sell the member a complete user experience.”

These tailored branding options are in addition to a series of customization options previously offered, and are also embedded as part of its on-going strategy for providing a free It’s Me 247 Mobile App to every credit union utilizing the CU*BASE® processing system.