Xtend, a Grand Rapids-based credit union service organization, has partnered with cooperative CUSO CU*Answers to develop a resource for marketing data analytics. CU*Answers’ newly developed Asterisk Intelligence team works to interpret client data for insights and opportunity. Xtend’s new analyst will be partnering with the Asterisk Intelligence team, primarily managing marketing opportunities for credit unions.

“Xtend recognizes the investment that CU*Answers has made and continues to make in its data analytics and data warehousing toolsets,” said Liz Winninger, Xtend CEO. “The Asterisk Intelligence team offers our two organizations another opportunity to work together and provide value to credit unions. Together with CU*Answers, we will continue to improve on our outbound communications programs, providing Xtend and our clients with better insight into outbound communication performance.”

Randy Karnes, CU*Answers CEO added: “Xtend has developed a track record for executing member sales campaigns; they do the work and CUs see the results in their member penetration and balance sheets. We want to crack the code on what they have learned through doing, and then help Xtend and all of our participating credit unions to amplify the results over and over for years to come. Xtend led by Liz is a natural partner for our Asterisk Intelligence project. We are very excited to have them join us in the effort!”