CU*Answers, the 100% credit union-owned, data processing CUSO, recently determined the sixth month average send rate for Client News emails sent from the beginning of January through the end of June of 2017. The average send rate was 51 Client News emails per month. This was an increase from the second half of the 2016 calendar year, which saw an average of 38.3 Client News emails per month.

Lending in part to this increase was CU*BASE® New Navigation that was included with the 17.03 release of CU*BASE in March of 2017. The month of March saw 73 emails sent out to clients, with many of these emails focused on promoting awareness of the release and the changes it would bring to the software. The second highest send rate was in February, which saw 54 emails sent to clients, while the remaining months all landed between 42 and 47 emails each.

“Understanding the delivery rate of communications we send out to clients is important to improving client experience,” said Andrew Macmillan, Communications Coordinator. “Reflecting on the work we do and understanding how it changes over time ensures that we continue to make good decisions in our operations.”