Xtend, Inc., a Grand Rapids, Michigan-based Credit Union Service Organization, appoints Liz Winninger as its first CEO and board-appointed executive. The Xtend Board of Directors announced the appointment of Winninger in January 2017, with the official start date of March 1, 2017. Scott Collins, who formerly acted as Xtend’s president, has taken on the role of Executive Vice President of Sales and Marketplace Development at Xtend’s sister CUSO, CU*Answers.

“I am honored to serve our credit union and CUSO partners, owners, employees and members,” Winninger said. “I look forward to developing the value proposition of our partner credit unions and helping support their vision and brand. I have been lucky to have worked under the tutelage and mentorship of Scott Collins for the past three and a half years and am looking forward to continuing to develop our unique and collaborative organization.”

“Xtend’s value proposition is stronger now than ever before,” Winninger continued. “The ability to support our partnering client’s back office, contact center and marketing needs based on cooperative principals has created a foundation from which we have been able to build alongside our client partners.”