CU*Answers, the 100% credit-union owned cooperative, recently announced the winner of its 2016 email address contest. As part of CU*OverDrive, the CUSO’s low maintenance marketing package for credit unions, contests are run quarterly for two consecutive months as a way of gathering member email addresses or increasing enrollment in credit union services such as e-statements, bill pay, and debit cards. Contest enrollment is free to all CU*Answers credit unions with an optional full collateral print package for an additional charge. The contest prize is supplied by CU*Answers, however, credit unions may purchase an exclusive prize to ensure their credit union has a winner.

A member of Michigan Legacy Credit Union in Pontiac, Michigan was the chosen contest winner of a Samsung 40” Smart HDTV in the most recent contest, selected by a random drawing of entries from 67 participating credit unions. The contest resulted in the addition of 13,466 new email addresses during the contest period with an overall increase of 6.53% when compared to the two months prior to the contest.

For more information on upcoming contests, including the schedule, visit the CU*Answers Marketing website: http://marketing.cuanswers.com/cuoverdrive2016/.