West Michigan-based cooperative CUSO, CU*Answers, announced the promotion of Esteban Camargo to the new role within the organization as Manager of Communications and Content Marketing. Speaking with the board of directors and credit union clients, CEO Randy Karnes said, “We’re seeing value through the eyes of new leaders. I hope you all get to know Esteban; his talents will shine through in new ways going forward.”

As the Content Marketing Manager, Camargo’s responsibilities will include assisting in the development of the CU*Answers brand by designing and implementing content and social media strategies; working with key personnel to develop the CUSO’s overall marketing strategy; helping develop the voice of CU*Answers and its young leaders by promoting their expertise and knowledge among the network and marketplace; and other responsibilities as they relate to content generation, upkeep, and industry outreach.

Camargo joined CU*Answers in 2008 and quickly advanced, holding positions with both the Sales and Writing teams, gaining a greater understanding of CU*Answers’ products and services, and a knowledge of the credit union industry.

“I am very excited to assume this new role as the Manager of Communications and Content Marketing,” said Camargo. “Over the seven years I’ve worked at CU*Answers, I’ve seen the company undergo an incredible transformation from a tool provider to a credit union service expert ready and able to help credit unions achieve their goals. As the industry continues to change, I will seek to further spread the word that CU*Answers and its network partners are meaningful partners ready to collaborate with credit unions and drive the development of the industry.”