CU*Answers Announces 2016 CU*OverDrive Marketing Program

CU*Answers, a 100% credit union-owned cooperative CUSO, recently announced that online orders are now being accepted for the 2016 CU*OverDrive marketing program. CU*OverDrive is a fully coordinated marketing calendar bundled to complete a credit union’s annual marketing plan. As in years past, clients can choose from an electronic only package or add an optional print package. This year, CU*Answers has added a customization option to credit unions to add their logo to their print packages for just $100 per year.

Clients are also encouraged to participate in free quarterly contests that are also available with an optional print package. Contests encourage members to become better members, for example by enrolling for e-statements, using their debit card or mobile banking, or submitting their email address. CU*Answers purchases a prize and handles the tracking of results, making it a no brainer for clients to participate.

For a closer look at CU*OverDrive 2016, visit http://marketing.cuanswers.com/.