CU*Answers, a core processing CUSO, allocates six programming team members to solely focus on trending analytics ‘dashboards’, delivered through quick access. These dashboards not only provide the numbers, but supply colorful graphs, and export to PDF documents for board and other presentations.

Using data already archived, this team provides dashboards designed with valuable trending and target marketing tools. This key information is needed to make strategic decisions that move the credit union forward.

The programming team works directly with Randy Karnes, CU*Answers CEO, who states “credit union executives need to show they have grasp on the business of their credit union. These CU*BASE^® dashboards not only provide this grasp, but embed functions that communicate to members and act on these trends.”

With over 60 dashboards that take a look at key lending trends, financial ratios, peer rate analysis, EFT network usage, teller and cash analysis and audit tracking in addition to member product and service penetration, management teams can leverage the investment in their own data to ‘get the answers’.

For more detail, visit www.cuanswers.com/pdf/cb_ref/Leadership_Dashboards.pdf