Executives face a number of challenges to meet the operational needs of their credit unions. Among others, one of the challenges is to easily retrieve information that is current and relevant at the same time as presenting that information to various audiences each day. CU*Answers, the 100% credit union-owned cooperative data processing CUSO headquartered in Grand Rapids, Michigan, has responded to this need with its CU*BASE Leadership Dashboards.

CU*Answers Sales Administrator and experienced trainer for CU*BASE^® marketing tools, Julie Gessner, says, “Dashboards provide a window on your credit union’s day-to-day operations. These are tools every credit union leader should know about.” Gessner goes on to say, “In addition to operational aspects of the credit union, dashboards provide a robust graphical tool to help clarify the message and give it punch.” In addition to ease of use and the high quality presentation features, dashboards have accessibility to member communication tools, giving CU*BASE a technological advantage for a variety of credit union associates including lending and marketing personnel.

Visit CU*Answers online for more information on CU*Answers and the CU*BASE Leadership Dashboard and CU*BASE Management Dashboard series or contact a member of the CU*Answers Client Service and Education team.