As part of its previously announced 2013 Grand Opening Kit program designed to provide credit unions with a complete “marketing in a box” campaign strategy for promoting a variety of popular products and services to members, CU*Answers, the West Michigan-based CUSO, announced its next campaign will promote “Debit Card Round Up,” a standard offering of its core CU*BASE^® system.

Debit Card Round Up is simple, utilizes the member’s money, and increases the opportunity for members to participate with their credit union in ways they could not at other financial institutions. This newest campaign is targeted to credit unions that have not yet launched a program of this type to their membership and to those who would like to increase awareness of this valuable program.

Each Grand Opening Kit promotion includes a variety of marketing materials, including a full color banner, lobby posters, promotional balloons, brochures, buck slips, stickers, window clings, and much more. For each program, every credit union automatically receives one Grand Opening Kit for free. Clients are also provided the option to order extra kits for branch locations.

CU*Answers emphasized the 2013 Grand Opening Kit Program is intended to offer a low cost, easy way to market a product or service both in the credit union lobby and online through the web, social networks and email. Promotional themes for Debit Card Round Up and other Grand Opening Kits were taken as a result of direct credit union input and from traditional retail marketing calendars previously analyzed. Credit unions with interest in reviewing a sample kit may contact Melinda Haehnel mhaehnel@cuanswers.com or Scott Page at spage@cuanswers.com