CU*Answers, a West Michigan-based CUSO, announced last week that Glacier Hills Credit Union of West Bend, WI, is the winner of the video contest, sponsored by the CUSO.
Christine Petroff, Marketing Director for Glacier Hills Credit Union submitted the concept for the video, titled “My Credit Union, Realized Dreams Start Here.” For this years contest, the CUSO suggested a concept focus rooted in todays economic times, to illustrate why someone would or should want to “bank” at a credit union. The video was filmed and produced by Grand Rapids-based Fulvew Productions, and then announced at CU*Answers 18th Annual Leadership Concept held June 17th. The credit union was presented with a check for $1,500.
CU*Answers also produced a second video, titled “Your Credit Union For Every Generation,” which parodies the challenges of credit unions to connect with their younger members. Both videos can be found on http://ondemand.cuanswers.com