Earlier this week, Xtend, Inc., a Grand Rapids, Michigan-based multi-owned cooperative CUSO, announced to its credit union client base that it was rolling out an enhanced electronic communications service effective January 1st. The new service offering is being branded as Member Reach Advanced (MRA) and is the latest release of the Member Reach service that Xtend has successfully marketed since 2005. The new service leverages enhancements to the It’s Me 247 online banking solution from CU*Answers, Inc., which serves members of over 165 credit unions nationally.
MRA is comprised of three distinct components wrapped up into a single, bundled delivery. The first component is Member Reach Basic – an electronic delivery solution targeting marketing messages through online banking, Email and voice response – which currently delivers more than one million messages to members of nearly four dozen credit unions across the country. The second component is maintenance of each credit union’s Online Banking Community (OBC), which delivers industry and security-related content to members as they sign onto online banking. The third component is being branded as e•Info, an electronic “statement insert” service that delivers electronic newsletters and marketing collaterals to members who opt for e-statements versus printed statements. All three components are available individually, but are packaged together as Member Reach Advanced.
Xtend President Scott Collins is excited about this next phase of the Member Reach program. “Our outbound electronic member communication business has grown steadily since we first rolled it out in 2005, but we expect that the new Advanced product will really kick it up a notch. MRA helps credit unions ensure they are getting their message in front of their growing list of members whose preference have shifted to electronic service channels. We expect our electronic communications business to be a major area of growth for us in 2010 and beyond.”