Xtend Data Analytics is relaunching their Losing the Love program in February 2023 with two existing Losing the Love clients, and one new client. Losing the Love is a program that focuses on improving member retention and engagement, with a total of 10 topics that focus on a variety of behaviors including self-service usage, sub-account closure rates, card usage, and more. Xtend harnesses the power of data to reach out to disengaged members through HTML emails and surveys, allowing credit unions to recapture the love of their members before they are gone.

Clients wanting to join Losing the Love or currently using the program can enjoy newly enhanced audiences, with eight of the ten tracked behaviors recently having been changed. These new audiences include more detailed data, more targeted audiences, and dive deeper into member behaviors. Interested credit unions can learn more details about the improved program at the webinar being hosted on February 14, 2023.

“We’ve been processing the Losing the Love program for twelve clients over the course of five years. I always knew there was room for improvement to the program, but I wanted to be sure we knew what was working and what wasn’t before we made those changes. After collecting and monitoring feedback and reviewing all our data, I’m confident in saying these improvements to the program will be to the benefit of both our credit unions and their members.”  – Sarah Ashby, Business Intelligence Manager

Losing the Love is currently available on the Xtend website. Contact the Xtend Team at info@xtendcu.com or 800-327-3478 for more information.