Xtend has achieved a 98% reduction in processing time for one of their most time-intensive audits: reviewing Member Reach email templates for 90 credit unions. Under the improved, automated processes, Xtend has been able to verify an increase of 443% templates each month.

Previously, Xtend’s Communications team would manually check four templates per credit union, totaling 360 templates for 90 participating credit unions. This labor-intensive process would usually take them up to 15 days (or a total of 30 hours) per month. Due to the significant process improvements Xtend has made with this audit, they are now able to check all 1,957 templates monthly – a job that would have taken them 163 hours to complete and now only takes two.  

“These changes are instrumental for the team, the Member Reach service, and all our credit unions who use our email services,” says Sarah Ashby, AVP of Communications. “Our team is now free to dedicate more time to other important processes and provide additional credit union support, and it’s a true testament to the importance of the role of our Marketing Specialists on the team.”

Xtend’s Member Reach service is designed to reach your members at almost every important milestone throughout their membership, and the Communications team ensures the service is in line with email standards of today. You can learn more about this service at Xtend’s website: www.xtendcu.com.