Xtend, a Grand Rapids-based credit union service organization, has announced it will be launching a new lead generation software tool on February 1, 2018. OLLE will allow credit unions to run contests, surveys, or marketing campaigns, while promoting their Facebook, Twitter, and Instagram pages. OLLE will allow clients the ability to run contests, select winners, and generate leads.

“OLLE is a natural fit for Xtend,” said Liz Winninger, CEO of Xtend. “Our team has run thousands of campaigns which help credit unions drive their message home with their members. Lead generation has been a part of those campaigns. As we see consumers change the way they evaluate, and opt for financial services we need to find alternative channels and meet them where they shop. The OLLE software allows us to meet consumers on their level, at times that means social media platforms.”

Xtend’s Member Reach division has been assisting credit unions with their data driven marketing campaigns since 2012. Project managers assist credit unions as an extension of their sales and marketing departments. The Member Reach program segments members based on pre-defined terms, and drives member communication in five areas: onboarding, member retention, losing the love, product and service awareness, and security and financial literacy development. Xtend combines digital marketing, along with traditional channels to help credit unions deliver their message.