As part of their commitment to support a network of 200+ credit union clients, CU*Answers, a cooperative CUSO has released a new member analysis feature in their core processing system that gives credit unions member participation statistics based on specific segments of the products and services offerings.

The importance of analytics is growing, and to innovate, CU*Answers includes new data elements along with the old. A whole world of questions about each credit unions’ membership participation using comparisons based on membership type, branch locations, and demographics can answer important trending this is taking place day after day. In addition a layer of account longevity can be applied to any member segment.

This analysis serves credit union business and strategic planning, marketing, new product evaluation, demographic analysis and much more. Using this tool can maximize your data processing dollars to target your credit union’s focus for the future to make all your members the ‘best’.