Chatter Yak!, the Oshkosh, Wisconsin based marketing CUSO is excited to share another remarkable story of the results a client is experiencing using Yak! Tracker, their loan lead generation application, which allows credit unions to use social media to generate leads and revenue.

Verve, a Credit Union has been using Yak! Tracker to generate leads on social media since January 2013 and has consistently proven valuable ROI. In 2015, Verve added more than $2.5 million to their loan portfolio with 175 new loans (146 auto, 28 credit cards, 1 mortgage) through the Yak! Tracker application. Additionally, Verve has proven ROI by generating non-interest income with 52 GAP policies and 68 Debt Cancelation policies.

It looks like 2016 will another successful year for Verve and their Yak! Tracker subscription. Verve shared that during the month of January, they closed 13 auto loans totaling more than $131,000 through Yak! Tracker and social media. Karrie Drobnick, Chief Marketing Officer for Verve, a Credit Union said, “Thanks to Chatter Yak and Yak Tracker, we have realized a staggering revenue stream and reached an audience we would not have been able to reach otherwise. In addition, we’re able to save our members even more money by providing them with a lower rate and payment on their loans.”

Leads can be created for purposes such as email lists, loan leads, new member leads, surveying, polling and more. Yak Tracker helps credit unions use unique ways to attract people to their business. This valuable application is equipped with enough calls to action and features to get them naturally interested in your credit union so they eventually warm up to your brand enough to want to hear more. When consumers show an organic interest in your credit union, they are starting the relationship, making it easier and more natural for them to bring their business to you.

In order to obtain sustainable growth, your credit union must create a process for lead generation and show how those leads are translating to revenue. A steady stream of leads is an essential component of keeping a credit union afloat, but coming up with effective ways to attract and convert those leads is easier said than done. Be sure you choose an application provider with the inspiration and ideas to energize your lead generation efforts.