Chatter Yak!, the Oshkosh, Wisconsin based CUSO specializing in marketing, social media, website development and branding joined forces with its first equity investor, CU*Answers for a strategic planning session.

CU*Answers, the 100% credit union owned CUSO, headquartered in Grand Rapids, Michigan, hosted the one day session where 14 participants from the two newly partnered companies attended. Jim Vilker, CU*Answers Vice President of Professional Services acilitated the session during which participants discussed strategic goals for the future of Chatter Yak!.

“We understand the power of collaboration. Chatter Yak! exists to level the playing field for credit unions of all sizes, so that each can market their brand like champions and weave social media into the fabric of their organizations’ culture, enabling them to capture the attention of members and the community,” Kevin Ralofsky, Chatter Yak! CEO, stated when asked about the role Chatter Yak! plays in helping credit unions.

Randy Karnes, CU*Answers CEO, described the partnership with Chatter Yak! as a walk the talk investment. “We pull ourselves towards the future by committing in the present to get vested in new ideas and service requirements. We see social media, not as a tangent to member service and contact, but a core competency need for the future.”

Chatter Yak! assists credit unions across the United States daily with initiatives such as social media compliance, social media training, social media management, social media based contests, marketing campaigns, and website design.

About Chatter Yak!
 Chatter Yak! exists as a Credit Union Service Organization (CUSO) designed to assist credit unions in marketing and advertising across traditional and emerging communication channels. It is our aim to make credit unions stand out from other financial institutions. With an emphasis on member engagement both inside and outside of the branch, our products and services focus on the entire member experience. Realizing that the financial industry is extremely competitive, we focus on helping credit unions create long-lasting impressions with their members in order to establish member loyalty and retention.  For more information, visit:  www.chatteryak.com.