CU*Answers, the 100% credit union owned CUSO, headquartered in Grand Rapids, Michigan, recently hosted a series of courses designed to increase awareness of how to use its popular CU*BASE^® core platform to design, execute and impact the member experience using a multi-channel delivery model.

Julie Gessner, CU*Answers Sales Administrator, says, “With the exceptional growth of communication channels and the manner in which members now expect to do business, your existing member service and marketing infrastructure can quickly become obsolete. One proven strategy for making an investment in member service that is measurable and impacts revenue is to use the tools you own.” By utilizing CU*BASE Cross Sales, Next Suggested Product, email and Online Banking messages, combined with the ability to record and track conversations and activities, member interactions suddenly become opportunities to gain competitive advantage. Built into the program are automated activities intended to meet compliance requirements—something that other programs do not offer.

To learn more about CU*BASE or the comprehensive member service, communication and cross sales features of the system, contact Julie Gessner, 800-327-3478 x131, jgessner@cuanswers.com or chat with us online at www.cuanswers.com